They are here and they have arrived to make your life easier. In the day-to-day of professionals in social networks (and digital networks in general), tools are key. They help us improve results. To increase productivity, automating and reducing tasks. To provide greater value to our audience.
In a context as changing as the one, we find ourselves in, finding new ways to add value and finding new needs that you didn’t think you had until now is key to guaranteeing success.
Here are what we think are the social media tools you should try now if you haven’t already.
What is it for? Ideate and create content. Quuu is a very useful tool for those who need a little push when it comes to devising their content.
What does it offer? Select personalized content according to your interests and those of your audience to boost your inspiration and make it easier for you to create your own content. You will only have to worry about filtering your topics of interest, connecting the tool with your Hubspot or Buffer account, and browsing among the more than 300 topics that Quuu has to offer you.
In summary, Quuu is an easy-to-use and relatively cheap tool (maximum of $30 per month with its premium version). Extremely useful if you don’t have time to exploit your creativity.
What is it for? Track mentions of your brand on the web. This tool is based on boosting your Social Listening. That is, knowing for sure what is said about you by tracking every corner of the internet.
What does it offer? One of the strengths of Brand24 is to detect considerable changes in the volume of comments with reference to your brand in order to give you the possibility to track them and detect if something out of the ordinary has happened and therefore protect your brand image in time. real.
Another of its qualities is the ability to detect potential leads and attract them to your brand. I eat? Looking for comments related to your product through keywords. Brand24 also has an analytical part where you can compare the volume of mentions of your brand with the volume of mentions of competing brands.
What is it for? Analysis and content optimization. Oktopost is a tool focused on B2B companies that work directly on the conversion and optimization of leads.
What does it offer? A wide variety of built-in tools to organize and measure how your content is performing in a given period of time. One of the most useful features of Oktopost is the ability to track real KPIs from your social media posts. That is, you can know exactly which post has converted a specific lead, which opens a wide window of possibilities for learning about your audience.
What is it for? Creation of content in video format. Including video on a landing page can increase the conversion rate by 200-300%.
Are you still hesitating to include it in your content strategy on social networks? It is true that producing a video requires time and resources, two factors that not everyone can have, so to solve this problem, Rocketium is a tool capable of transforming text and images into video in an easy and attractive way.
What does it offer? The ability to create attractive videos, with text overlays (Yes, think of Tasty or Playground videos ) by adding filters, images, pre-designed themes, etc. In addition, you can choose in which format you want to publish your video (Portrait, Landscape, or square).
What is it for? Improve the content approval flow.
What does it offer? This tool is very useful when it comes to streamlining the work of approval and content management. It shows a complete editorial calendar in which you can add, review and modify the posts that we will upload later. In addition, it has interesting functions such as the possibility of exporting the document to PDF or CSV.
What is it for? Centralized customer service. While it is true that publishing content is the basis of any strategy, it is not everything. Do not forget that one of the basic pillars to maintain in your social media strategy is engagement, that is, the connection and loyalty of your audience.
To enhance this aspect, it is important to answer each and every one of the messages you receive on social networks, and sometimes the volume of work that this requires is high and the response process is slow. Solution? buffer reply
What does it offer? Buffer Reply turns the comments received on your Twitter, Facebook, and Instagram account into conversations organized by date, time, and user, in a single inbox. Most social media tools focus their functions on the publication and analysis of content, leaving user interaction aside.
Buffer Reply offers the ability to assign conversations to different people on the customer service team, easily detect influencers, and review old conversations without having to scroll for hours.
What is it for? Design and preview your Instagram feed. What does it offer? UnUm gives you the possibility to unify the aesthetics of your Instagram feed and plan your content simulating how it would look on your official account without the need to publish it.
In addition, using Unum you can also edit your photos, assign them a main tone and theme, and plan the publication of content according to the moment in which your users are most active.
What is it for? Content programming, channel management, and analytics. All-in-one suite. Hootsuite is the alternative to Buffer but offers a deeper analysis of how your content is performing to help you optimize what, how, and when to post based on your own experience.
What does it offer? Hootsuite goes further by creating customizable graphs and statistics. It also gives you the possibility to publish your content according to the time slot in which your audience is most active.
What is it for? For all. It is a multifunctional tool that helps build an appropriate audience for your brand by creating statistics and analyzing your consumer from minute one.
What does it offer? This tool can be integrated with Twitter, Facebook, LinkedIn, and Instagram. Its main objective is to boost the engagement of your brand. It also organizes comments and interactions by section and social network to facilitate the work of Customer Service. Result? A happy audience.
What is it for? It simplifies the Facebook Business Manager interface to promote a specific campaign or post.
What does it offer? The possibility of maximizing traffic with a limited budget and saving considerable time by automating the promotion of those posts that have the best ER. It may seem a bit complicated at first. Although once you get the hang of it, you save time and can even save money.